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A case study of packaging: Aged Red Koji Winter Wine.

Packaging Case Study:Aged Red Koji Winter Wine.

Designer:Jingyi Design Studio.

Packaging Form: Packaging Box.

Dimensions: 40*12*12*21cm.

Printing Technique:Stamp Foil/Emboss.

Contents: six or nine-year-old Red Koji Winter Wine *1 / red envelopes *6 / calendar*12 /

solid wood calendar card holder * 1.







In their words, Chinese New Year is the most important ritual scene for Chinese people. Customs, etiquette, food, flavors, emotions, relationships, no matter who you are, you will definitely be exposed to the carnival of the Spring Festival, as well as the feast representing reunion. And wine is essential to this type of festival.

As it is related to Chinese New Year customs, the box contains a bottle of wine serves as a celebration drink, a cultural-related red envelope and a calendar that symbolizes leaving the old and welcoming the new. Using the form of conjoined boxes, the black outer box expresses the deepness of the aged wine, yet the other part of box expressing the festive vibe by using red color, featuring the characteristic Chinese elements like cranes and fans, It has a profound meaning on the printing design and made an impression to people. Makes It contains a certain sense of art and collection value.

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